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Unfairy Tales by UNICEF

 
 

Cannes Grand Prix for Good | Cannes Cyber Gold | Cannes Silver Film Craft | Cannes Bronze Entertainment | Cannes Bronze Film | Radio Mercury Award Best PSA | D&AD Wood Pencil (x2) | One Show Gold | One Show Bronze | Silver Clio (x2) | Bronze Clio (x2) | Gold London International Awards (x2) | Silver London International Awards (x2) | Winner of the Brand Film Festival

 

The Stories

 
 

AT&T Cinema

 

Train | Director: Dougal Wilson | CD Dan Kenneally | CD Kevin Mulroy

 

The Shot | Director: Steve Rogers | CD Dan Kenneally | CD Kevin Mulroy

 

Surprise | Director: Daniel Wolfe | CD Dan Kenneally | CD Kevin Mulroy

 
 

Campaign: D&AD Graphite Pencil | D&AD Wood Pencil (x3) | Cannes Sliver Film Campaign Lion | Gold Andy (x6) | AICP Winner

 
 

M&Ms

Cannes Gold Creative Strategy | Cannes Bronze Creative Strategy, Brave Brands | One Show Sliver | One Show Bronze | One Show Merit

Maya Rudolph replaces the spokescandies and takes over the brand…

Some of the ensuing frenzy…

The spokescandies find new careers…

The Big Game

ECD Peter Kaine | CW Benner Rawley | AD Maya Iwata

 
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 AT&T Network

 
 

March Madness

 
 

Phil at the Half

 
 

(dave p)

Volkswagon

 

 The Force | Director: Lance Accord

 

Cannes Film Gold | Cannes Cyber Gold | Cannes Film Craft Bronze | Clios Gold | One Show Gold | One Show Bronze | D&AD Graphite Pencil

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Canon T4i

 

Inspired | Director: Nicolai Fuglsig 

 
 

Emmy For Best Commercial, Cannes Silver Lion

 

(dave p)

Old Spice

 

 Mom Song | Director: Steve Ayson

 

Cannes Film Gold (x3) | Cannes Creative Effectiveness Gold | Cannes Film Bronze (x3) | Clios Gold | D&AD Wood Pencil | One Show Gold (x2) | One Show Bronze | Radio Mercury Award Best In Show

 
 
 

The Ron Finley Project

Cannes Bronze Sustainable Development Goals | Cannes Shorlist | London International Awards Bronze (x2)

 ECD/CD Rafael Gonzaga | CDs Julio D’Alfonso/Luis Marques | AD Emily Wu | CW Brooke Feldman | Head of Design John Moeller | Design Director Fabiano de Quieroz Tatu

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(dave c)

Project Imaginat10n by Canon

 
 

Webby, One Show Merit

 

The Films

 
 
 

RayBan Stories

CDs Jackson Harper/Taylor Marsh | Sr AD Sabrina Ghantous | Sr CW Georgia Murphy | Directors Bradley & Pablo

 
 

Apple

 
 

(dave c)

Kia Motors

 

Joyride (Superbowl) | Director: Carl Rinsch

Epic Ride (Superbowl) | Director: Noam Murro  

 

Joyide - USA Today Ad Meter Top 10 | Epic Ride - USA Today AdMeter Top 20

 

(dave p)

Facebook

 

Mother’s Day

Friends | director: the mercadantes

 
 

 Juanitas Foods

 CDs Julio D’Alfonso/Luis Marques | AD Chidalu Motanya | CW Maddi Wagner

About

 

David Povill and Dave Cuccinello (aka “The Daves”) are an executive creative director duo with more than 30 years of combined experience leading brand-defining, award-winning work.

They first met on opposite sides of a wall at David&Goliath before taking different paths. Povill went on to Deutsch LA, where he created The Force for Volkswagen, then spent three years at Wieden+Kennedy Portland working across Dodge, Chrysler, and Facebook, earning a Cannes Gold Lion for Old Spice’s Smellcome to Manhood. Cuccinello became a Group Creative Director at Grey New York, leading Crown Royal, Canon, and Volvo. His Canon spot Inspired won an Emmy for Best Commercial.

The duo reunited at 180LA in 2015, running global work for ASICS and UNICEF. Their campaign Unfairy Tales earned a Cannes Grand Prix for Good and landed them on Adweek’s Creative 100 list. They helped oversee the launch of iPhone X at Media Arts Lab before joining BBDO in 2017, where they spent four years as Executive Creative Directors in Los Angeles, leading award-winning work for AT&T alongside projects for DirecTV, Juanita’s Foods, and the Ron Finley Project. They later swapped coasts to BBDO New York to lead creative for Meta Reality Labs.

For the past three years, they’ve worked as a freelance creative duo for agencies including Droga5, McCann, Ogilvy, Havas, FCB, Saatchi, Team One, Publicis, and Leo Burnett, while also partnering directly with brands such as DoorDash, OpenAI, and Experian. They now bring senior-level creative leadership wherever it’s needed, dropping in fast, integrating seamlessly, and leaving behind work that lasts.

 
 
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